Win three beautiful books by Axel Scheffler

Step into a world of warmth and whimsy with three new picture books from Axel Scheffler, the beloved illustrator behind The Gruffalo. BookTrust invites you to win a charming trio that celebrates love, kindness and welcoming stories that families can enjoy together. Love is a joyful board book about sharing affection with playful animal friends; Kind invites young readers to discover empathy through bright scenes and friendly characters; Welcome is a heartening tale about friendship and belonging that sparks imagination at bedtime and beyond. These three dazzling titles, lovingly illustrated with Axel’s signature charm, are perfect for snuggling up, exploring color, counting, and storytelling together.

To enter, simply answer the question below and share your details before the closing date of 11pm on Friday, 13 March 2026. One winner will be drawn at random from all eligible entries. The prize will be posted to the winner, bringing three wonderful books straight to a bookshelf where adventures begin and memories are made. The pages are designed to be tactile and engaging for little ones, inviting conversations about feelings, friendships and everyday moments that families share.

Prizes: Love, Kind and Welcome by Axel Scheffler, three picture books that celebrate warmth, kindness and connection. From the creator of The Gruffalo, these stories invite little listeners and big dreamers to imagine bright, comforting worlds and to discover the joy of reading together, page by page. The lighthearted humor and gentle rhythms in the text make reading aloud a soothing ritual that families will return to time and again.

About BookTrust: this friendly charity champions reading and families, offering ideas, tips and programmes to spark curiosity, conversation and creativity. BookTrust works to support children’s literacy and love of reading, with resources, events and partnerships that bring books into homes and schools alike. This competition is a playful celebration of children’s literature, a wonderful chance to discover Axel Scheffler’s evocative art and heartwarming stories that families can share for years to come.

Good luck to everyone taking part, and may these pages bring a smile to eyes and a sparkle to imaginations as you turn from one illustration to the next, following the lines of love, kindness and welcome through every page turn. The chance to win these treasured titles is a small moment that can become a lifelong memory as you read together, discuss the pictures, and imagine new adventures beyond the final page.

Imagine cozy corners, a rainy afternoon, or a bedtime routine where these stories become part of your family’s daily rhythm. The vibrant illustrations invite little eyes to wander, while the gentle text nurtures language and listening skills. Axel Scheffler's distinctive characters are playful, expressive, and full of character, making each page-turn a moment of discovery and delight. Perfect for shared reading, early readers, and anyone who loves a good story with heart.

These titles join Axel Scheffler’s beloved library of children’s books, offering a gateway to a world of imagination that families can return to again and again—whether you’re reading at home, at a library, or as part of a school activity.