Coca-Cola Premier League 500ml Superfan Can Promotion

Coca-Cola is bringing football energy to fans with a limited-edition 500ml Superfan Can. Each can features an on-pack QR code that leads to Coca-Cola's promotional hub, where fans can take part in weekly challenges and choose their Premier League team for a chance to win exclusive experiences tied to the end of the season.

Launched on 2 March 2026, the promotion runs for about nine weeks, offering fans more moments to celebrate during the most exciting weeks of the Premier League season. The promotion is built around Coca-Cola's ongoing relationship with football, delivering a matchday vibe into everyday life as you shop and sip.

Prizes include a pair of General Admission tickets to one of the final two Premier League weekends, £1,000 spending money, and a signed Premier League club shirt. There is also an extraordinary opportunity for a lucky fan to present the Premier League Golden Boot or Golden Glove trophy on the final matchday if the fan's chosen team achieves those season milestones.

Fans can expect weekly content, creator features, and updates as the nine-week run unfolds. The accessible format invites fans to engage, celebrate, and share the excitement of the season with friends and family while enjoying Coca-Cola's products on the journey toward the season's dramatic finish.

Throughout the campaign, Coca-Cola will roll out the 500ml Superfan Can across leading retailers, inviting fans nationwide to join in on the fun. The promotion hub will host prompts and content for fans to enjoy while reflecting the energy and passion of Premier League football.

The can's QR experience is designed to be simple and fun, bringing a sense of game-day anticipation to everyday moments. As you scan, you’ll see weekly prompts, mini-challenges, and light-hearted trivia that celebrate team spirit and the thrill of close finishes. Whether you're into the tactical side of football or just love the big moments, this promotion aims to spark joy and friendly competition every week.

The prizes are described clearly: a pair of tickets for the final weekends; cash prize; a signed shirt; an extraordinary moment to present the Golden Boot or Golden Glove trophy. The winning moments are designed to be shared and remembered, letting fans own a piece of the season's story and create lasting memories with friends and family.

For shoppers, the 500ml Superfan Can is a bigger, bolder way to enjoy Coca-Cola while keeping the football mood alive. The can's design features team colors and dynamic graphics that echo the competing clubs, making it a collectible item as the season unfolds. This limited edition pack is available in major supermarkets and convenience stores nationwide, with additional outreach through in-store displays and digital screens to amplify the excitement during the key match weeks.

Note: The campaign runs for about nine weeks, culminating in the final weeks of the Premier League season, with final prize drawings and announcements planned through the end of the promotional period.