Beatrix Potter’s 160th Anniversary – Win a £160 National Book Tokens Gift Card and an Emma Bridgewater x Peter Rabbit Mug

In 2026 we celebrate Beatrix Potter’s 160th birthday with a celebration of stories, illustrations, and the comforting rituals of reading and tea. Imagine stepping into the countryside warmth of the Lake District, meeting Peter Rabbit and friends, and letting your imagination wander as ink and watercolor come alive on the page.

Ten lucky winners will receive a Beatrix Potter-themed National Book Tokens gift card loaded with £160 to spend on books, a gorgeous Emma Bridgewater Peter Rabbit mug, and Beatrix Potter’s complete collection of original tales in a beautiful boxed set.

Entering is simple: UK residents aged 18+ can submit the online form. The entry window closes at 23:59 BST on 30 September 2026, and the prize draw will take place on 1 October 2026. The chosen winners will be notified in writing by late October 2026 and will be guided on how to receive their prizes.

These prizes bring together reading and morning rituals—the pleasure of choosing a book with a gift card, the delight of a Peter Rabbit mug to sip and dream with, and the joy of having Beatrix Potter’s complete stories in a single, beautifully presented boxed set. It’s a celebration of a beloved author whose tales have sparked curiosity and wonder across generations, inviting readers of all ages to discover magical corners, clever creatures, and endings that linger in the heart. Let the story unfold as you imagine cozy, quiet moments, sharing books, mugs, and the timeless whimsy of Potter’s world with family and friends.

The charm of Potter’s worlds—cottage gardens, secret paths, and mischievous adventures—lives on in this anniversary event, a playful homage to the enduring joy of reading. Whether you’re revisiting the tales yourself or sharing them with a new generation, this celebration offers a keepsake collection, a mug to brighten your mornings, and a generous token to spark a new reading habit. May this Beatrix Potter moment become part of your own story, a spark of whimsy in your daily routine and a reminder that books can be wonderful companions on every page of life.

Beatrix Potter’s 160th anniversary is brought to life by Penguin Books with a nod to her enduring creativity—from delicate illustrations to warm humor. The boxed set houses every one of her 23 original tales, inviting readers to return to cherished places like Mr. Jeremy Fisher’s pond and Jemima Puddle-Duck’s sunny farm. The National Book Tokens card is a gateway to countless adventures, and the Emma Bridgewater mug is a daily reminder that stories taste even better when shared at a table filled with laughter and imagination.

Whether you’re a long-time fan or discovering her world for the first time, this celebration invites you to make new memories, to curl up with a favorite tale, and to imagine a world where curiosity leads to kindness and wonder. Enjoy the warmth of tea and the sparkle of a well-loved page as you embark on new reading journeys with Beatrix Potter by your side.