Thomas Cook's Device-Down Pledge

Our latest insights show many families want more quality time on holiday and fewer screens. So we’ve created a simple Device-Down Pledge to help memories take center stage instead of scrolling.

And to add extra sparkle, everyone who signs is entered into a prize draw for a Thomas Cook package holiday worth up to £2,000, giving one lucky family the chance to create unforgettable memories together.

On our next Thomas Cook holiday, we pledge to:

• Limit device usage to no more than one hour a day
• Go device-free during meals
• Take turns being a family photographer, instead of everyone filming separately
• Be fully present and save posting on socials for later
• Write or draw one holiday memory instead of just posting it
• Have one fully unplugged adventure this trip
• Embrace slower mornings, keeping the first hour of the day screen-free
• Prioritise peaceful sleep with a screen-free hour before bed

We know screens have their place, especially while travelling or keeping in touch with loved ones. But for this holiday, we’ll make a conscious effort to disconnect from our devices so we can reconnect with each other.